Your brand design is your corporate Business image as a whole no matter if your a small local business or a global business speed across the world. Building your band isn't just about your logo, its including all your visuals, fonts, and even photos you post on your social media.
As you start designing your brand, your first task is to define your brand’s strategy, target audience, and how you want to address them. Your brand’s character - along with its design personality - should arise from these considerations.
Choose the right colours for your brand and website is one of the main things your Cutomers will see every time they use and see your business.
Try to not go overboard with to many colours, try to keep to just two colour.
Try to keep your website and marketing images similar colours.
Try to use the same fonts keep thing consistent over your website and all your marketing material.
Try to keep your website easy to use and follow from your customers point of view.