Logo design is one of the most important things about your business profile.
You have to create an icon that looks great in any size, on any media, reflects your business and is entirely unique. Coming up with a logo can be quite complicated, so maybe consider hiring a professional for the job. However, if you want to experiment or create initial sketches of your logo. Try tools like Logo-joy.
Making your logo to up with your business seems the obvious thing to do, many people still make the mistake of forgetting that the logo represents the business. Think about your company’s mission and the emotions you want to make with your customers.
For example if your a cake company make use of bright eye catching colours but also remember that they will nee to match the branding colours and design of your website and marketing material.